Brought in during organisational transition to rebuild marketing for an independent entity NTT DATA Business Solutions (part of NTT DATA and NTT Ltd), I reset GTM, repositioned the brand (“Humanising Technology”), and stood up an enterprise‑grade demand engine—aligning ELT, sales and field to a predictable, scalable operating rhythm across Australia.
Demand Generation, ABM & Pipeline Growth
I directed demand generation and account‑based marketing across the Australian market, delivering strong, predictable campaign‑sourced pipeline that contributed to annual revenue goals.
My programs combined:
Multi‑channel ABM
Executive‑level engagement
Outbound and nurture systems
Microsoft and SAP‑aligned industry campaigns
Partner co‑marketing motions
I delivered 26 field marketing events, thought‑leadership programs, and PR initiatives that strengthened brand presence and supported enterprise opportunity progression.
To improve pipeline velocity and qualification accuracy, I rebuilt the lead‑to‑close process and established structured governance around:
ICP and offer alignment
Qualification and triage
Pipeline rhythm and visibility
Forecasting collaboration
Attribution frameworks
This work led to stronger executive alignment and clearer revenue impact.
Brand, GTM Messaging & Executive Narrative
I shaped the company’s positioning and value narrative across core practice areas, including:
iERP
CX/EX
Data & AI
Cloud & Platform
Connectivity
I developed executive collateral, GTM messaging, and sales frameworks used across sales teams, partner channels, and strategic presentations.
APAC Digital Transformation & Brand Consistency
A major achievement was supporting the CMS redesign and migration for five APAC entities (AU, SG, ID, TH, MY). This project unified digital identity and governance through:
A consistent regional UX design
Standardised content frameworks
A refreshed brand identity under “Humanising Technology”
Shared governance standards across the region
This established a stable, scalable digital foundation for future growth.
*Built for continuity: the operating model, rhythms, and governance were designed to sustain performance beyond role changes.
Partners
— Strategic + Delivery: Align.me (GTM architecture and funnel velocity), Bombora + BANG Australia (Integrated ABM), GRO3 (peer‑to‑peer outbound & social selling), Jeremy Snowsill (Brand identity & executive collateral)
