Overview
I was brought into Schneider Electric’s Secure Power division during a period of organisational and strategic change to lead Pacific Channel Marketing. As an individual contributor operating in a highly matrixed global environment (ANZ, Pacific, EMEA, North America), I aligned global and regional priorities, managed multi‑million‑dollar channel budgets, and sustained GTM momentum during milestone organisational transitions.
Partner Program Transformation & Channel Experience
I played a central role in launching the first major refresh in a decade of Schneider Electric’s IT Solutions Provider Partner Program, collaborating closely with global, regional, and local stakeholders.
Key contributions included:
- Leading Pacific localisation and delivery of the new mySchneider personalised partner content experience, improving content access, program utilisation, and training adoption.
- Supporting the rollout of the MSP Seed Fund, enabling partner‑led pipeline creation and solution‑led positioning.
- Refining Amplify Rewards to strengthen partner loyalty, engagement, and advocacy for APC by Schneider Electric.
- Owning partner program communications across email, portal, messaging frameworks, and ongoing localisation.
Channel Marketing Programs & Ecosystem Engagement
I developed scalable through‑partner programs for IT Solution Providers, VARs, distributors, retail, trade, e‑commerce partners, and MSPs.
This included:
- Delivering ARN partner events, award submissions, and Pacific‑wide channel initiatives.
- Launching repeatable through‑partner marketing motions via Hachiko, improving execution consistency and scalability.
- Managing a multi‑agency ecosystem covering creative, content, digital, and partner marketing needs.
Stakeholder Alignment & Cross‑Functional Collaboration
- Partnered closely with Channel Sales, Distribution, Strategic Marketing, Product, and Technical Specialists to ensure unified execution.
- Owned the Channel Marketing Plan end‑to‑end: quarterly planning, reporting, dashboards, and leadership cadence.
- Acted as a connector between global program teams and local execution, providing feedback loops and localisation frameworks.
- Mentored interns and supported partner enablement, ecommerce, and strategic marketing during capacity gaps.
Results
I uplifted through‑partner marketing execution, deepened partner engagement across ANZ, and aligned channel strategy with AI, enterprise infrastructure and cloud transformation priorities—driving measurable gains in both sell‑to and sell‑through performance.
— Delivered 116% YoY growth in marketing‑influenced revenue through partner‑led demand generation and improved GTM alignment.
— Achieved target ROI on multi‑million‑dollar channel budgets with tightened governance and prioritisation.
— Increased partner engagement, certification, training adoption, and utilisation of the partner portal and content experience.
— Improved sell‑to and sell‑through velocity, aligned with Schneider’s AI, enterprise infrastructure, and cloud transformation priorities
— Strengthened channel visibility and partner advocacy via ARN & CRN sponsorships and industry‑recognised initiatives.
