Hands-on Systems

I produced the SaaS product‑marketing assets that supported the pilot launch of Financials for Office 365—enabling clear product understanding, early evaluation, and Microsoft‑aligned partner engagement.
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Hands-on Systems
Service
SaaS Product Marketing
Date
2014
Client
Hands-on Systems
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Overview

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I joined Hands‑on Systems—a global top 5% Microsoft Dynamics Partner—through the ProGrad Graduate Program and rapidly expanded from social media execution into a hybrid digital content + product marketing role supporting growth during the lead‑up to the company’s later acquisition by KPMG.

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SaaS Product Marketing — Financials for Office 365 (Wiise)

I was a core creative contributor to the pilot launch of Financials for Office 365 (later rebranded Wiise), an SMB cloud ERP developed with Microsoft Australia.

My contributions included:

  • Communicating SaaS features and benefits into clear, benefit‑led value propositions for SMB buyers.
  • Digital website/microsite content to support early comprehension and evaluation.
  • Creating explainers, brochures, data sheets, case studies, and sales enablement materials.
  • Developing CRM nurture, social/digital assets aligned to the localised Microsoft SaaS GTM.
  • Producing digital ads and a half‑page AFR media placement.
  • Supporting competitive positioning vs. MYOB/Xero and building proof packs to reduce friction in early sales conversations.

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Strategic Insights & Localisation

I attended the Microsoft Global R2R Program (Dallas, 2013) with our GTM Sales Lead and fed insights back to the Marketing Manager, who localised the SaaS product‑marketing strategy for Australia. I then produced assets aligned to that approach.

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Marketing Execution & Collaboration

  • Delivered end‑to‑end digital and print creative to support demand generation and partner/sales enablement using Marketo and ClickDimensions.
  • Supported B2B marketing across digital, content, events, CRM, and partner channels, ensuring message consistency across all touchpoints.

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Hands-on Systems

Results

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— Evaluation clarity: Benefit‑led content accelerated SMB buyer understanding.

— Credibility uplift: Customer proof points and explainers reduced early‑stage friction.

— Pilot visibility: Digital, social, and CRM assets increased awareness and engagement.

— Aligned GTM execution: Assets reflected localised SaaS messaging informed by R2R.

— Ecosystem credibility: Reinforced top‑5% Microsoft Dynamics standing, supporting long‑term brand value and strategic momentum toward the later KPMG acquisition.

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Hands-on Systems

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