I led strategic marketing and communications for the BIS app, enhancing its industry standing and advancing its IP commercialisation as an Australian biosecurity platform preparing for US and global markets.
At Artis Group—Microsoft Gold Partner for Application Development & Intelligent Systems (top 1% globally)—I established the national marketing function, reporting directly to the Managing Director. I led GTM, brand, PR, and communications across SMB, government, and enterprise segments, and served as the marketing owner for the Biosecurity Intelligence System (BIS) during its IP commercialisation initiative and international market preparation.
BIS (Biosecurity Intelligence System) — IP Commercialisation & Global Readiness
Artis Group held temporary commercialisation rights to BIS (originally with NSW Department of Primary Industries) and ran a full commercialisation initiative via KPMG elevate61. I led marketing, PR, and executive communications to reposition BIS as a scalable, government‑grade biosecurity intelligence platform suitable for US and global markets.
Contributions included:
Building the GTM foundation, commercial story, and multi‑audience messaging for government buyers, partners, investors, and international stakeholders.
Producing executive assets (positioning decks, technical explainers, value narratives, proof packs) and harmonising messaging across stakeholders.
Aligning BIS to ecosystem credibility levers:
Microsoft Partner of the Year – CityNext (Pandemic Solution & Remote App, 2014)
Microsoft ISV Innovators Showcase (2015)
ARN ICT Industry Innovation Award – Homegrown Innovation ISV (2016)
KPMG elevate61 selection (2016) for export‑ready scale and US immersion.
Orchestrating communications that amplified visibility across government deployments, partner milestones, and US market exploration.
Ecosystem Alignment & Market Proof
Positioned BIS with multi‑cloud alignment (Azure and AWS), strengthening credibility and co‑sell potential.
Leveraged operational deployments (via NSW Department of Primary Industries) during major biosecurity incidents) to demonstrate government‑grade validation and readiness.
Marketing Function Leadership
Stood up a national marketing practice from the ground up: strategy, planning, governance, and execution.
Ran integrated campaigns across digital, PR, awards, and events; delivered 35+ earned media placements and multiple award submissions.
Drove brand positioning and category leadership aligned to revenue targets and innovation roadmaps across application development, intelligent systems, and managed services.
Results
— Built the GTM and commercial foundation for BIS to progress as an export‑ready, investor‑ready product.
— Strengthened ecosystem credibility through Microsoft validation and commercial momentum generated via KPMG elevate61.
— Elevated innovation profile with Microsoft Partner of the Year – CityNext (2014), ISV Innovators Showcase (2015), and ARN Homegrown Innovation (2016).
— Validated export readiness as one of Australia’s top 11 tech companies selected for elevate61, positioning BIS for US and global markets.
— Delivered a clear, multi‑audience commercial narrative for government buyers, partners, investors, and global pipelines.
Next Work
"Keep exploring — check out more projects that showcase my approach to thoughtful, impactful marketing.”
